CONTACT

elisejadwin@gmail.com
810.513.9878
LinkedIn

FACTS

Alter Ego: Cowboy
Game: Golf
Drink: Bourbon
Activity: Snowboarding
Hobby: Mixology

OCCASIONALLY, I WANNA TALK ABOUT ME

I'm a Michigan-based designer with a holistic approach, blending an open-minded perspective and a delightful sense of humor into my design philosophy. Describing my work in four words: fun, imaginative, original, and conceptual. As a quick learner, I consistently explore new methods for creative enhancement, aligning with both professional and personal growth. With strong graphic design skills, meticulous attention to detail, and experience managing projects of various scales, I collaborate seamlessly across functions. My effective verbal and visual communication skills enable me to articulate design decisions to stakeholders and leadership. With a forward-thinking and systems-minded approach, I seek opportunities to optimize and streamline processes, aiming to scale efforts and enhance our design system.

If you believe I'd be an ideal fit for your project, please feel free to reach out.

EDUCATION

Kendall College of Art and Design
Grand Rapids, MI | 5.16
Bachelor of Fine Arts in Graphic Design
Minor in Printmaking

WORK

eero
Remote, CA | 06.23 - Present
Senior Designer
My role involves evolving our visual system and extending the brand's design vision across various channels, including presentations and event design for our rapidly growing B2B customer base. Putting the customer first, I refine the brand experience to cater to their WiFi requirements. Working closely with marketing and sales stakeholders, I play a crucial role in showcasing eero's hardware and software offerings by transforming complex ideas into clear and cohesive visuals.

Freelance Self-Employed
Remote, IL | 12.17 -06.23
Senior Designer / Art Director
Collaborated with clients and agencies to successfully execute creative projects, varying in scale, leading to heightened brand awareness. Skillfully assessed client requirements, negotiated budgets, and established timelines to guarantee timely project delivery. Maintained fidelity to brand standards while crafting multiple design options for client evaluation. Innovatively designed social pop-up animation ads, leveraging Geotargeting strategies to drive in-store foot traffic. Spearheaded rebranding efforts, designing business cards, creating impactful sales presentations, producing websites, and developing compelling print and digital advertisements.

Groupon
Chicago, IL | 11.20 - 02.23
Art Director
Conceptualizing and crafting visually compelling, branded, and functional digital assets for Groupon's marketing and merchandising divisions. This encompasses the design of assets for display banners, out-of-home (OOH) advertisements, social media content, print brochures, brand research, tentpole events, and diversity, equity, and inclusion (DEI) campaigns—all strategically aligned with cross-functional business objectives.

Jacobs Agency
Chicago, IL | 09.18 - 01.20
Senior Visual Designer
Oversaw the production of digital and print campaigns by leading the graphic's team. Conducted brainstorming sessions, guided team check-ins, and provided approval for final designs. Managed project roadmaps comprehensively—from concept development to design, production, and delivery—for diverse B2B and B2C clients. Developed storyboards, crafted TV ads, designed websites, produced social animations, and generated branding assets. Directed photo shoots and TV spots aligned with creative concepts, overseeing the final deliverables.

White Label
Chicago, IL | 05.18 - 09.18
Graphic Designer
Generated and executed design concepts for events, encompassing both print and digital assets. Ensured strict adherence to branding and style guides while crafting client communications, pop-up event materials, and user interfaces. Engaged in daily collaboration with London-based designers for the continuous development and modification of designs. Worked with esteemed clients such as Jim Beam, El Tesoro, Welchs, Bowmore, Laphroaig, and Sipsmith.

Newell Brands
Chicago, IL | 04.16 - 05.18
Graphic Designer / Package Designer
Formulated inventive concepts and graphics for packaging, products, and trade-show booths representing Graco, Lenox, Rubbermaid, Sharpie, Coleman, and Paper Mate. Ensured a uniform brand identity across all products. Collaborated with Product Development and Marketing teams to create designs for full-size, sample size, and seasonal merchandise.

Creative Products
Allendale, MI | 05.15 - 03.16
Designer
Developed unique wall art from inception to publication for Meijer, Target, Kohl’s, Shopko, and Gordmans. Employed traditional illustration and hand lettering techniques, along with Adobe Creative Suite software, to create functional pieces. Collaborated with the in-house craft building team to send product samples to China for mass production.

Perrin Resort & Collegiate Apparel
Comstock Park, MI | 04.14 - 05.15
Production Designer / Screen Printer
Executed screen print projects and crafted digital designs for branded clothing. Prepared design files and established layers for color printing. Ensured quality control by overseeing production machinery and adhering to standard operating procedures (SOPs). Maintained records of production activities and monitored inventory supplies. Applied creative problem-solving to troubleshoot design and production challenges. Contributed designs for Nickelodeon, Hudson Group, Fanatics.com, and Event Network.