Houston Hospitality is a bar and restaurant group based in Los Angeles. They have cornered a niche market of high-end nightlife accounts and plan to open a new night club; La Descarga a 1940s Cuban inspired speakeasy, where opulence meets urban decay. Chandeliers hang from distressed ceilings and candles flicker at intimate leather booths, creating a tarnished elegance that is warm, sultry and hauntingly beautiful. Live musicians play nightly from the overhead balcony, where dancers shake their assets during burlesque shows.
La Descarga need a Logo and brand identity. Following that, I created an overview of the POS that would accompany - coasters, table tent cards, bar signage, etc.
