Introducing the Chicago Skyway, a privately managed toll road providing a time-saving connection between Chicago and Indiana, potentially reducing commute times by up to 45 minutes for both daily commuters and leisure drivers. The campaign, initiated in May 2019, utilized Out-of-Home (OOH) displays, Waze takeovers, page takeovers, and digital ads to continually reinforce the appeal of choosing the Skyway, instilling a positive sentiment in drivers about their decision. Notably, in the second month of the campaign, there was a remarkable 153% increase in unique website visitors.
