Premier Point Ambulatory Infusion Centers stand as cutting-edge facilities, establishing new benchmarks in infusion therapy by offering unparalleled advanced technology and amenities at no additional cost, or even less, compared to traditional hospital settings.
The aim for Premier Point was to craft a TV brand spot that transcends mere functionality, elevating the brand to an emotional level and fostering a deeper connection with its audience. This strategic approach seeks to enhance brand awareness by resonating more profoundly with the target audience.
“BEEP” :30 STORY BOARD
Cold lighting
OPEN with a first-person view of a young man’s feet. (He is waiting for treatment at a typical hospital). One foot is nervously bouncing on a hard tile floor.
In the background, you hear his accelerated heart rate and fast-paced breathing. Meanwhile, beeping, coughing and chaotic sounds of the hospital grow louder/more apparent.
ANNCR: Having an illness is a stressful experience, but your infusion treatment doesn’t have to be.
Lighting becomes warmer.
TRANSITION into same view of patient’s feet but now he is in a relaxed position on a hardwood floor.
You hear the heart rate regulate, breathing slows down, the chaotic beeping sounds of the hospital fade into the beeping of a video game.
Camera pans out/up from the floor to reveal the man sitting comfortably, playing a video game while getting an infusion at Premier Point. We see the facility’s high-tech equipment.
ANNCR: At Premier Point Outpatient Infusion Center...
A nurse comes into the shot, brings him a plate of Asian noodles and checks on his infusion. They smile at each other.
ANNCR: ...we provide best-in-class technology, expertise and amenities, in a welcoming environment—all for not a penny more than the hospital.
Fade to black, end frame logo/lock with line
ANNCR: Premier Point. An advancement in care.