The 'Smith Your G&T' immersive tasting experience embarked on a journey to art and food festivals across five U.S. markets, transforming festival-goers into enthusiastic GINthusiasts and inspiring them to spread their newfound discovery among friends.
During each festival, attendees engaged in creating personalized Gin and Tonics, selecting from a diverse range of Tonics, topping their concoctions with preferred garnishes, and even bestowing a unique name upon their creation. This approach empowered consumers to take full control of their tasting experience. After crafting their personalized G&Ts, participants were prompted to utilize our custom photo lightbox, fostering the sharing of their delightful experiences across social channels.
