As the Creative Lead for eero’s tradebooth at Connected Britain’s annual conference, I played a pivotal role in shaping the narrative and visual identity of the event. My responsibilities extended across various facets, showcasing my proficiency in strategic creativity and project management. To ensure alignment with leadership objectives, I presented the overall atmosphere and aesthetic to stakeholders, gathering their valuable input and support. Subsequently, I authored a comprehensive creative brief for external agencies, providing them with a roadmap to execute the vision effectively.